Work: Brand identity, packaging designs
Year: 2023
Client: Seika

Seika is a tea farm & tea store located in the prefecture of Shizuoka, Japan.
Above being a tea producer working with some of the oldest and finest tea cultivars, Seika aims to offer an immersive experience transporting our senses to the serene landscapes and rich tea traditions of Shizuoka.
Looking to expand their business locally and further along the way internationally, their wish and vision was for the brand to reflect their authenticity along with a quite retro japanese design atmosphere, while keeping a modern feel to it.
Written with the characters 青 "green, young" and 豊 "abundance, richness", Seika can be translated as the young, green abundance. The challenge was here to come up with a name visually and sonorously appealing in both japanese and roman characters.
The variety and aromatic complexity of the teas is enhanced by colourful, pastel patterns.


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